Welcome to the
Breastfeeding Friendly Performance Improvement Project:
Meeting the gold standard in infant nutrition
The Breastfeeding Friendly Performance Improvement Project is designed to promote quality self-assessment and peer-to-peer interaction, with the ultimate goal of improving patient care.
The mission of this performance improvement project is to
  • empower healthcare providers to increase their knowledge of lactation management;
  • ensure better breastfeeding education for hospital and outpatient staff, patients, and families;
  • improve the quality of care provided to new mothers and babies by implementing nationally defined best-practice strategies related to mother-baby care and infant nutrition;
  • increase the rates of initiation, duration, and exclusivity of breastfeeding;
  • improve the health of mothers and babies;
  • benefit the overall public-health status of the community, state, and nation.
Target Audience

This activity is intended for family physicians, pediatricians, and obstetricians/gynecologists.

This program is made possible through the following organizations:

The Breastfeeding Friendly Performance Improvement Project is supported by funding from the University of Virginia and the Virginia Department of Health.

Program Phases

The Breastfeeding Friendly Performance Improvement Project is composed of three (3) phases.

Needs Assessment: Chart Review
In the Identify phase, you will be asked to identify opportunities for performance improvement through a needs assessment completed in the form of a chart review. The care gaps identified will then be used to help you formulate a performance improvement (PI) plan.
Performance Improvement & Integration
In the Implement phase, you will complete activities tailored to meet your needs and learning preferences based upon your performance improvement plan. You will then be asked to implement the lessons learned into your practice.
Measurement & Evaluation
Finally, in the Integrate phase, you will assess your progress and determine the degree to which you have integrated your learning experiences through a second chart review.

Completion of each phase entitles you to receive 5 AMA PRA Category 1 CreditsTM. However, you are eligible to receive 20 AMA PRA Category 1 CreditsTM for the completion of the Identify, Implement, and Integrate phases.

Use the data from this PI-CME Project to earn ABP Part 2 and Part 4 Maintenance of Certification points.